Lead Asana’s voice with CIOs and digital transformation leaders using technically credible messaging, research, and executive storytelling. Build content that supports enterprise decisions.

This Senior Product Marketing Manager sits within Asana’s Audience Marketing team. You will understand how technical buyers assess vendors, budgets, workflows, governance, and modernization. Your work will shape narratives, sales plays, executive briefings, and campaign themes for new pipeline.

Key Responsibilities

Develop positioning for CIO and digital transformation audiences

Study stack change, AI adoption, security, and governance trends

Translate buyer research into sales-ready content

Connect Asana products with enterprise IT priorities

Shape campaigns that generate net-recent pipeline

Requirements

Seven-plus years in product or audience marketing

Enterprise software experience and technical buyer expertise

Clear communication of complex AI and technical concepts

Point of view on changing technology markets

Strong storytelling, presenting, research, and measurement abilities

Bring CIO audience expertise, sharp storytelling, and data-informed strategy to Asana’s product marketing and enterprise growth efforts.

📌 CIO Audience Product Marketing Lead (Winnipeg)
🏢 Athos
📍 Winnipeg