Commercial Sales Training Manager Regular - Full-Time In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

About The

RoleMcCain Foods is seeking a dynamic and forward-thinking Commercial Training Manager to elevate the capabilities of our commercial sales organization across Foodservice, QSR, Key Accounts, and Retail channels. Reporting to the Senior Director, Strategy & Execution - Foodservice, this individual contributor role sits at the intersection of sales, learning design, coaching, and business strategy. This role will be responsible for developing and delivering impactful sales capability programs that build commercial excellence, enable frontline coaching effectiveness, and prepare our teams for the future of selling through AI-enabled tools and technologies.

The successful candidate will combine strong sales acumen with learning expertise to drive measurable improvements in sales performance, productivity, and customer engagement. Design and deliver sales capability programs focused on prospecting, consultative selling, negotiation, objection handling, account management, storytelling with data, and closing techniques. Build and manage onboarding programs that accelerate new hire readiness and support successful integration into McCain's Commercial Academy.

Assess capability needs across multiple sales roles and channels, tailoring learning experiences to meet distinct business and customer requirements. Develop and implement tools, frameworks, and resources that strengthen frontline manager coaching effectiveness. Train sales leaders on coaching approaches, including the use of call recordings, pitch reviews, performance feedback, and AI-enabled coaching tools.

Create sales playbooks, conversation guides, best practices, and learning content that support consistent commercial excellence. Partner with Sales, Marketing, Category, HR, Commercial Analytics, and Digital teams to align capability development with business priorities. Lead initiatives that increase AI literacy and practical AI adoption across the commercial organization.

Evaluate emerging sales enablement technologies and recommend innovative solutions that improve sales effectiveness and productivity. Continuously improve learning programs through performance data, participant feedback, market insights, and adult learning best practices.



Travel throughout Canada and the United States to facilitate training programs, conduct field coaching, and support commercial events and team meetings.

Bachelor's degree in Business, Sales, Marketing, Learning & Development, Adult Education, or a related field preferred. 5-7+ years of experience in sales, sales enablement, sales training, learning and development, or a related commercial capability function. Proven experience designing and delivering sales training programs that drive measurable behavior change and business results. Strong understanding of complex commercial selling environments, preferably within CPG, foodservice, QSR, retail, or related industries.

Experience supporting or working across multiple sales channels, including Foodservice, QSR, Retail, and/or Key Accounts. Demonstrated knowledge of sales coaching methodologies and experience developing manager coaching capability.

Experience creating learning content using a variety of modalities beyond traditional classroom delivery. Familiarity with CRM and sales enablement platforms such as Salesforce, Microsoft Dynamics 365, SAP CX, Seismic, Highspot, or similar technologies.

Experience leveraging AI tools and technologies to improve productivity, learning, and sales effectiveness. Data-driven mindset with experience measuring learning outcomes and demonstrating business impact. Ability and willingness to travel approximately 40-50% throughout Canada and the United States.

About The

TeamThe Commercial Training Manager is part of the Foodservice commercial organization and reports to the Senior Director, Strategy & Execution - Foodservice. This role partners closely with Sales, Commercial Leadership, Marketing, Category Management, Human Resources, Digital, and Commercial Analytics teams to strengthen commercial capabilities across multiple customer channels. As an individual contributor, the role has broad enterprise impact through the development of learning strategies, coaching programs, and sales excellence initiatives that support commercial growth.

Leadership principlesAt McCain, our leadership principles guide how we engage with customers,



collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results. AI & Digital CapabilitiesAt McCain, AI and digital capabilities are part of how we work and innovate.

We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture. Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person- it helps us stay connected, collaborate more effectively, and grow as a team.

Most office-based roles follow a hybrid model, with the option to work remotely two days a week. CAD annually + Bonus Eligibility Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs.

Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.

McCain Foods is an equal chance employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger.

All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know, and we will work with you to find appropriate solutions. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy, as applicable.

You can understand our approach to AI and how your personal information is being handled here.

Sales

McCain Foods (Canada) #

📌 Commercial Sales Training Manager (Winnipeg)
🏢 McCain Foods
📍 Winnipeg