Lead AMER customer marketing at Ivalua, using multichannel campaigns and customer insights in a hybrid mode with three office days weekly.

As an experienced Customer Marketing Manager, you will develop customer communications, advocacy, lifecycle marketing, and expansion initiatives. Reporting to the Director of Customer Marketing, you will collaborate with Customer Success, Field Marketing, Sales, and Product Marketing. Your work will increase adoption, loyalty, upsells, cross-sells, and customer advocacy through targeted programs and measurable campaigns.

Key Responsibilities

Develop multichannel customer marketing activities across the AMER region

Plan adoption, cross-sell, upsell, lifecycle, and nurture programs

Launch virtual and in-person customer user group events

Co-manage reference programs,



customer stories, and ROI studies

Create tracking and reporting to establish marketing initiative ROI

Requirements

Five or more years owning post-sales marketing strategy

Campaign experience driving upsells among existing customers

Mastery of HubSpot, Eloqua, Marketo, Demandbase, or LinkedIn Ads

Ability to analyze data and provide strategic marketing perspectives

English required; French support available wherever possible

Bring customer advocacy, lifecycle marketing, campaign execution, and analytics expertise to Ivalua’s AMER growth strategy.

📌 Customer Marketing Manager AMER (Winnipeg)
🏢 Ivalua
📍 Winnipeg