About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

This is an exciting time to join Visa’s North America Marketing Services Team, as we continue to rapidly scale and expand our capabilities to support client growth. The NA Marketing Services Team is transforming how we partner with clients to drive engagement through astrategic,proactive, solutions-led marketing approach.

The Director, Marketing Services Innovation & Commercialization will play a critical role in bridging strategy and execution by leading the commercialization of current Marketing Services solutions. This individual will be responsible for translating strategic priorities into scalable, market-ready offerings through structured ideation, rigorous business case development, and effective go-to-market activation.

This role requires strong analytical, strategic, and storytelling capabilities, as well as the ability to operate cross-functionally to bring recent solutions to life and enable the broader organization to successfully sell and deliver them.

Essential Functions & Responsibilities

Drive structured ideation and opportunity assessmentfornew Marketing Services offeringsusing client insights, market trends, and internal capabilities

Lead the commercialization of new Marketing Services solutions, including defining value propositions, target segments, and monetization approach

Develop robust business cases including market sizing, revenue potential, and ROI modeling

Translate concepts into scalable offerings including scope, delivery model, pricing, and success metrics

Build sales enablement materials such as pitch decks, playbooks, and training content

Partner with cross-functional teams(e.g., VCA)to operationalize new solutions





Support sell-in of solutions to clients and tailor messaging as needed

Define and track KPIs to measure success and optimize performance

Lead training and upskilling efforts across internal teams

Manage multiple initiatives aligned with Marketing Services priorities

Manage end-to-end development and commercialization workflows

Collaborate cross-functionally to develop and launch new solutions

Ensure alignment with internal governance and processes

Synthesize complex information into executive-ready materials

Visarequiresat least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications

10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications

12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD

9+ years of relevant experience with a Bachelor’s degree, or 7+ years with an Advanced Degree

Experience in marketing, consulting, product, or strategy roles

Solid analytical and financial modeling skills

Proven ability to manage cross-functional projects

Excellentcommunication and storytelling skills

Ability to thrive in a fast-paced, matrixed environment

11+ years of experience in fintech, financial services, or payments

Experience commercializing marketingand/or technology solutions





Ability to work with limited direction within a complex and ambiguous environment to drive fact-based recommendations solutions and decisions

Leadership experience working in agency and/or consulting roles involving the development and delivery marketing programs/solutions

First-hand experience with and understanding offinancial services,cardlifecyclemarketing and digital ecosystems

Experience building sales enablement materialsand sales training plans

Success in operating in a fast-paced highly matrixed organizations

Robust stakeholder management skills

Self-starter with strong problem-solving ability

U.S.

Applicants

Only The estimated salary range for this positionis $151,600 to $285,600 USD per year, which may include potential sales incentive payments (if applicable).

Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive perks package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

📌 Director, Marketing Services Innovation & Commercialization (Winnipeg)
🏢 110 Visa U.S.A.
📍 Winnipeg