Lead RBC Direct Investing email marketing from Toronto, using Salesforce Marketing Cloud and rigorous compliance-focused quality assurance. Own communications across the investing journey.

As an experienced marketer, you will lead end-to-end production and delivery for promotional, transactional, regulatory, and product communications. You will coordinate marketing, product, MarTech, Legal, Compliance, and Risk stakeholders. The work includes campaign planning, automated journeys, audience segmentation, testing, reporting, and lifecycle communications.

Key Responsibilities:

- Lead promotional, product, and transactional email campaigns
- Build automated welcome, triggered, and lifecycle journeys
- Coordinate production calendars and stakeholder send schedules
- Validate rendering, links,



personalization, and content quality
- Report performance and recommend campaign improvements

Requirements:

- Three or more years of hands-on email marketing experience
- Hands-on Salesforce Marketing Cloud experience
- Knowledge of journey-building and email deliverability practices
- Proficiency with Litmus and email quality assurance tools
- Understanding of CASL and regulated compliance review processes

Apply email automation, segmentation, testing, and compliance expertise to support RBC Direct Investing clients in Toronto.

📌 Email Marketing Manager Salesforce Marketing Cloud (Toronto)
🏢 RBC
📍 Toronto