Lead Mars Gum & Mints strategy and growth as General Manager, guiding Excel, innovation, and commercial investment decisions across Canada.The Portfolio Lead owns brand strategy, portfolio growth, innovation, commercial execution, and marketing capability development. You will shape annual operating plans, identify consumer demand, and deliver revenue, market share, profit, and brand equity objectives. The position leads cross-functional teams, agency partners, and direct reports.Key Responsibilities:

Build the strategic vision for full portfolio programmingLead the next phase of Canada-owned gum brand ExcelDesign annual operating plans using consumer insightsManage marketing partnerships, national programs,



and brand integrationManage Gum & Mints budgets and identify risksRequirements:

10+ years progressive marketing leadership experience in CPG or adjacent industriesSuccess leading category strategy, innovation, and portfolio growthExperience managing P&L; and commercial investment decisionsExperience developing high-performing teams and direct reportsStrong cross-functional leadership influencing senior stakeholdersShape Mars Gum & Mints growth through portfolio strategy, Excel leadership, innovation, and disciplined commercial execution.

📌 Gum And Mints General Manager (Winnipeg)
🏢 Mars
📍 Winnipeg