Head of Growth | McKillans

Full-time · Fully remote

We’re hiring a Head of Growth to take our Shopify business to its next stage.

You’ll report directly to our founder and CEO, with a strong website-exclusive offer, significant room to increase ad spend, and ownership over how we grow.

Meta, YouTube creators, TikTok Shop, conversion, and creative strategy will all sit within your remit. We design and engineer our own products, so you’ll have real product stories, meaningful differences, and a founder who actively creates content.

ABOUT McKILLANS

McKillans started in our founder’s garage during his engineering degree, built on a simple idea: washing your car should be something you look forward to.

We design and engineer our own car-care tools, share the development process openly, and have grown profitably by making products that improve the experience of washing a car.

Our culture is relaxed, informal, and built around ownership. We trust people to make decisions, run their area, and bring solutions to the table.

WHAT YOU’LL OWN

- Turn Shopify into a major growth engine for McKillans.
- Scale Meta spend while maintaining clear targets for acquisition costs and profitability.
- Grow YouTube creator partnerships alongside our Partnerships Manager and turn the strongest content into paid ads.
- Take TikTok Shop from launch to a meaningful revenue channel.
- Improve CPA and conversion rate across the funnel.
- Test offers, creative angles, and landing pages, then scale what works.
- Translate our product engineering and founder story into creative that gives customers a clear reason to choose McKillans.
- Build the systems, reporting, and team needed to support continued growth.

WHO YOU ARE





- You’ve owned ecommerce growth as a Head of Growth, Head of Ecommerce, or in a similar role.
- You’ve worked at a brand doing roughly $15M to $40M+ in annual revenue, or at an agency serving brands of that size.
- You know Meta Ads inside out and are comfortable getting into the account yourself.
- You understand paid acquisition, offer creation, CRO, creative strategy, and ad angles.
- You’re organised, systematic, and attentive to detail.
- You can explain the economics behind your decisions and balance growth with profitability.
- You dig into problems and come back with solutions.

Bonus points for experience growing technical physical products, building creator or affiliate programmes, scaling TikTok Shop, and working extensively with Shopify and Klaviyo.

WHAT’S IN IT FOR YOU

- Ownership of Shopify growth, including strategy, budget allocation, and results.
- Budget to scale, we're ready to press the gas on paid acquisition and need someone excited to run it.
- Direct access to our founder and CEO.
- Room to build your team as the channel grows.
- Potential for a performance bonus linked to growth and profitability.
- Flexible vacation, covered training including AI tools and education, paid offsite travel, and a health insurance stipend for US-based hires.

YOUR FIRST 90 DAYS

30 days: Understand our products, customers, offers, positioning, and existing marketing. Start taking ownership of the channel and identify the biggest opportunities.

60 days: Run Meta day to day, launch your first experiments, and work with our Partnerships Manager to expand creator and YouTube outreach.

90 days: Own the Shopify growth plan, with explicit budget recommendations, a TikTok Shop launch plan, and early measurable progress on CPA and conversion.

📌 Head of Growth (Toronto)
🏢 McKillans
📍 Toronto