This employer is seeking a strategic leader to oversee marketing operations, data analytics, and performance measurement for a growing technology company. The role involves managing the marketing tech stack, defining attribution models, and partnering closely with revenue and finance teams to drive pipeline growth.

The Role

- Lead and manage the marketing operations, automation, and analytics functions while scaling the team and technology stack
- Own end-to-end attribution methodology, measurement, and reporting of marketing's pipeline contribution to executive leadership
- Oversee core marketing systems, data hygiene, lead lifecycle management, and account-based marketing infrastructure
- Manage the marketing technology budget, capacity modeling, and planning processes in alignment with sales and finance objectives

What You'll Need





- 10+ years of experience in marketing operations or analytics within B2B or enterprise software environments
- Proven track record of managing teams, marketing tech stacks, and multi-touch attribution models
- Hands-on expertise configuring and managing enterprise automation platforms and CRM systems like Marketo and Salesforce
- Proficiency in SQL and business intelligence tools for data validation and executive reporting

What's On Offer

- Competitive salary
- Comprehensive health and dental benefits, including mental health support
- Generous paid time off and retirement savings plan matching
- Professional development stipends and adaptable work arrangements

Apply via Haystack today!

📌 Head of Marketing (Canada)
🏢 Haystack
📍 Canada