Shape industrial product positioning and launches at ABB while working onsite at least two days weekly in Iberville or Milton. Turn customer insights into market action.

As Product Marketing Manager, you will guide marketing for ABB’s Industrial Installation products portfolio. You will connect Product Management, Sales, and Marketing through value propositions, go-to-market strategies, integrated campaigns, and launch execution. The position reports to the Marketing Director.

Key Responsibilities

Own product marketing plans for current and existing products

Translate portfolio strategies into positioning and value propositions

Lead product launches, activation plans, timelines, budgets, and stakeholders

Develop integrated campaigns, content, and sales enablement tools





Monitor KPIs and recommend marketing performance improvements

Requirements

Eight to ten years of progressive B2B marketing experience

At least five years in a strategic marketing role

Bachelor’s degree in marketing, communications, business, or related field

Experience with go-to-market strategies and product launches

Ability to influence cross-functional teams without direct authority

Apply strategic marketing, customer insight, and commercial expertise to grow ABB Industrial Installation products across complex B2B markets.

📌 Industrial Product Marketing Manager (Winnipeg)
🏢 ABB
📍 Winnipeg