Lead community growth marketing for GitLab remotely across Canada or the United States, using strategy and member experience to build engagement.

This lead manager shapes community strategy across GitLab’s portfolio, including the Software Engineering Leadership Forum. The work connects programming, lifecycle marketing, audience experience, and advocacy. You will turn community relationships into measurable growth through coordinated journeys, events, and cross-functional plans.

Key Responsibilities

Shape SELF strategy and growth plans

Lead SELF events, chapters, programming, and audience experiences

Design automated member journeys and cross-functional workflows

Coordinate annual programming with GitLab campaigns and launches

Measure membership growth,



activation, retention, and advocacy

Requirements

Experience building or scaling communities or membership programs

Ability to create growth plans and marketing calendars

Experience delivering virtual and in-person community events

Familiarity with lifecycle marketing, automation, CRM, or analytics

Solid cross-functional collaboration, writing, and judgment

Apply community strategy, integrated marketing, and member insights to grow GitLab programs and strengthen sustained participation.

📌 Lead Community Growth Marketing Manager (Winnipeg)
🏢 GitLab
📍 Winnipeg