Lead OOH investment strategy in Toronto with MediaOcean expertise and senior-level negotiation skills at WPP Media, WPP’s AI-driven media unit.As Manager, Direct Activation OOH, you will oversee media investment recommendations across OOH formats. The role combines commercial negotiation, operational governance, and team leadership. You will manage client and planning relationships while translating business objectives into media investments.Key Responsibilities:

Develop comprehensive OOH investment recommendations aligned with client objectivesSecure pricing, added value, and priority media placementManage senior relationships with major OOH vendorsMentor Associates and oversee campaign workflows within PrismaLead reconciliations, PCAs, and process improvementsRequirements:

Four to six-plus years of progressive media experienceDedicated OOH media leadership within an advertising agencyExperience managing, mentoring, or guiding junior staffAdvanced hands-on MediaOcean campaign and financial expertiseWorking knowledge of COMMB, Vividata, and media research platformsApply OOH investment leadership, MediaOcean command, and commercial negotiation expertise to WPP Media’s Toronto activation team.

📌 Manager Direct Activation Ooh Toronto (Winnipeg)
🏢 wppmedia
📍 Winnipeg