Lead OOH investment strategy in Toronto with MediaOcean expertise and senior-level negotiation skills at WPP Media, WPP’s AI-driven media unit.

As Manager, Direct Activation OOH, you will oversee media investment recommendations across OOH formats. The role combines commercial negotiation, operational governance, and team leadership. You will manage client and planning relationships while translating business objectives into media investments.

Key Responsibilities

Develop comprehensive OOH investment recommendations aligned with client objectives

Secure pricing, added value, and priority media placement

Manage senior relationships with major OOH vendors

Mentor Associates and oversee campaign workflows within Prisma

Lead reconciliations, PCAs, and process improvements

Requirements

Four to six-plus years of progressive media experience

Dedicated OOH media leadership within an advertising agency

Experience managing, mentoring, or guiding junior staff

Advanced hands-on MediaOcean campaign and financial expertise

Working knowledge of COMMB, Vividata, and media research platforms

Apply OOH investment leadership, MediaOcean command, and commercial negotiation expertise to WPP Media’s Toronto activation team.

📌 Manager Direct Activation OOH Toronto (Winnipeg)
🏢 wppmedia
📍 Winnipeg