Lead marketing analytics at Sun Life with Adobe Analytics and Tableau expertise while working in a hybrid office and virtual model. Turn funnel data into growth decisions.

The Manager, Marketing Analytics and Insights supports Sun Life’s Growth & Performance team within the Client Experience Office. This role owns external digital funnel measurement, campaign optimization, and data-driven recommendations. You will analyze search, social, paid media, and lead acquisition performance for strategic growth initiatives.

Key Responsibilities

Own insights for web, search, LLM, and social channels

Track paid funding performance and identify performance opportunities

Define marketing KPIs, forecasts, and funnel performance stories

Lead A/B testing with SEO and SEM teams





Prepare senior leadership reporting and actionable recommendations

Requirements

Eight or more years in digital marketing or analytics

Degree in Business, Marketing, or related field

Advanced Adobe Analytics, Adobe Target, Excel, Tableau, and PowerPoint

Experience translating analysis into recommendations, forecasts, and planning

Digital marketing tracking, measurement, and media planning expertise

Bring strategic analytics, visualization, and digital marketing measurement skills to Sun Life’s external funnel growth agenda.

📌 Marketing Analytics and Insights Manager (Winnipeg)
🏢 SunLife
📍 Winnipeg