Suprt Off Marketing Full Time Support Office Toronto, ON, CA At Resolve Sleep Health, we believe that better sleep leads to a better life - and we're on a mission to help Canadians from coast to coast wake up healthier, happier, and more energized. As Canada's largest independent provider of sleep health services with over 145 clinics (and growing!), Through innovation, technology, and compassionate teamwork, we're making sleep health accessible, effective, and life changing. We are currently seeking a Marketing Automation Specialist to join our team.

Reports to:National Marketing Manager Role OverviewWe are looking for a highly technical and commercially minded Marketing Automaton Specialist to lead patient engagement communications across email, SMS, and lifecycle marketing programs. This role is responsible for building, optimizing, and scaling personalized patient journeys that improve conversion, retention, resupply, and long-term patient value. The ideal candidate brings deep hands-on expertise in Salesforce Marketing Cloud and Klaviyo, or similar platforms, combined with strong marketing instincts, analytical rigor, and a passion for creating seamless digital experiences.

This person will play a critical role in turning patient data, behavioural signals, and business priorities into automated communications that drive revenue and lifetime value (LTV). Build and optimize automated lifecycle journeys in Salesforce Marketing Cloud and Klaviyo based on behavioural, transactional, and engagement data. Partner with marketing, operations, ecommerce, and business teams to identify journey gaps and implement scalable communication solutions.





Technical

Execution & Platform Management Serve as a subject matter expert in Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Automation Studio, Journey Builder, Audience Builder, and core platform configuration. Own execution within Klaviyo for campaign deployment, segmentation, automation flows, testing, and performance optimization. Support data integrations and automation requirements across CRM, CDP, ecommerce, POS, loyalty, and other connected systems.

Troubleshoot platform issues, improve workflow efficiency, and ensure high-quality execution across all digital communications. Maintain robust data hygiene, audience management, consent practices, and database optimization across platforms. Apply testing frameworks to subject lines, content, timing, audiences, and journeys to continuously improve performance.

Leverage AI-enabled tools and platform capabilities to enhance audience targeting, predictive segmentation, content variation, and performance insights. Translate campaign and lifecycle performance into actionable insights that improve revenue, retention, and LTV. Track and report on key performance indicators including open rates, click-through rates, conversion, program performance, retention,



and revenue contribution.

Use data to identify drop-off points, churn risk, and growth opportunities across the patient funnel. Collaborate with cross-functional stakeholders to prioritize initiatives that improve patient engagement and commercial outcomes. Quality, Compliance & Governance Lead testing and quality assurance for all campaigns, automations, and journey logic to ensure flawless execution.

Ensure all patient communications comply with applicable privacy, consent, and regulatory requirements across Canada. 5+ years of experience in lifecycle marketing, CRM, marketing automation, or digital communications. Hands-on experience with Salesforce Marketing Cloud is required. Hands-on experience with Klaviyo, is an asset.

Strong understanding of email and SMS best practices, deliverability, segmentation, personalization, and performance optimization.

Experience working with customer or patient lifecycle programs that drive retention and long-term value. Strong analytical skills with the ability to interpret data, identify trends, and translate findings into action.

Experience working with cross-functional teams across marketing, operations, digital, and analytics. High attention to detail with strong project management and problem-solving skills.

Experience in healthcare, ecommerce, subscription, or other retention-focused environments is an asset. Comprehensive health and dental benefits package 15 vacation days and 5 wellness days We're committed to fostering an inclusive workplace that reflects the communities we serve.

📌 Marketing Automation Specialist (Winnipeg)
🏢 Resolve Sleep
📍 Winnipeg