Fantuan was founded in Vancouver, Canada in 2014. With a mission of "life made easier," the company is a one-stop platform providing food delivery (Fantuan Delivery), reviews (Fantuan Reviews), an errand service (Fantuan Rush), e-commerce and marketing services. Fantuan is one of the top Asian life-services platforms in North America, currently operating across Vancouver, Toronto, Edmonton, Calgary, Montreal, Los Angeles, New York and other metropolitan areas in Canada and the US.

Job Responsibilities

- Business Requirements Analysis & System Optimization

- Collaborate with the Marketing team to gather, analyze, and document business requirements, translating them into actionable system solutions.
- Identify opportunities to improve operational efficiency across marketing campaigns, customer relationship management (CRM), user acquisition, and data analytics.
- Work closely with Product, Engineering, and business stakeholders to develop and implement system enhancements.

2. Marketing Systems Management & Support
- Analyze existing CRM, marketing automation, and campaign management systems; identify functional gaps; and work with technical teams to define and implement system improvements.
- Participate in system testing, User Acceptance Testing (UAT), and post-launch evaluations to ensure solutions meet business requirements.
- Troubleshoot system-related issues and provide ongoing support to improve marketing operations and user experience.

3. Data Analysis & Business Insights
- Analyze key marketing performance metrics, including customer acquisition, conversion rates, retention, campaign effectiveness,



and return on investment (ROI).
- Develop and maintain dashboards, reports, and data visualization tools to support data-driven decision-making.
- Identify business trends, operational inefficiencies, and growth opportunities through data analysis.
- Recommend changes to system functionality, reporting requirements, and automated workflows based on identified business needs and system performance.

4. Cross-Functional Collaboration & Project Management
- Collaborate with Marketing, Operations, Product, Engineering, and Data teams to drive marketing technology initiatives and system improvement projects.
- Prepare and maintain business requirements documents (BRDs), functional specifications, workflow diagrams, and project documentation.
- Coordinate project timelines, track deliverables, and ensure successful implementation of system enhancements.

5. Process Improvement & Automation
- Evaluate existing marketing workflows and identify opportunities for process standardization and automation.
- Improve data accuracy, system integration, and operational efficiency across marketing platforms.
- Monitor the effectiveness of implemented solutions and recommend continuous improvements.

Qualifications




- A bachelor's degree or higher in Business Analytics, Information Systems, Marketing, Computer Science, Data Analytics, or a related field.
- At least 1 year of experience in Business Analysis, Business Systems Analysis, Marketing Operations, or a related role.
- Strong analytical and problem-solving skills, with the ability to translate business needs into transparent technical and functional requirements.
- Proficiency in Excel and familiarity with SQL, Power BI, Tableau, or other data analysis and visualization tools.
- Understanding of CRM systems, marketing automation platforms, and marketing analytics tools.
- Strong communication, organizational, and project coordination skills, with the ability to collaborate effectively across technical and non-technical teams.
- Ability to manage multiple priorities, work independently, and deliver results in a fast-paced environment.
- Strong written and verbal communication skills in English.

Preferred Qualifications
- Experience in e-commerce, food delivery, technology platforms, or local services industries.
- Familiarity with customer acquisition, lifecycle marketing, promotional campaigns, coupon systems, and user retention strategies.
- Experience with Salesforce, HubSpot, Braze, Google Analytics, or similar marketing technology platforms.
- Basic understanding of APIs, system integrations, databases, and data workflows.
- Experience with Agile methodologies, system implementation projects, or User Acceptance Testing (UAT).

📌 Marketing Business Systems Analyst (Toronto)
🏢 Fantuan 饭团
📍 Toronto