Lead hybrid marketing in Toronto for Manulife’s Affinity Advisor channel, applying digital strategy and analytics to grow insurance solutions.

The Marketing Manager, Affinity Advisor, supports Manulife’s Canadian business across health and dental, travel, and specialty insurance. You will develop acquisition, cross-sell, retention, digital adoption, and partner-growth programs. Success requires digital, direct, social, analytical marketing, and funnel optimization expertise.

Key Responsibilities

Lead omni-channel marketing programs from planning through execution

Develop acquisition, retention, loyalty, and cross-sell initiatives

Manage relationships across business, product, sales, and analytics

Coordinate agencies and distribution partners toward growth opportunities





Manage marketing budgets, forecasts, and campaign effectiveness

Requirements

Minimum eight years of progressive marketing experience

Post-secondary education and demonstrated business acumen

Experience with digital, direct, social, and analytical marketing

Robust funnel optimization and marketing return understanding

Excellent communication, planning, influencing, and collaboration skills

Bring strategic marketing, measurement, and stakeholder leadership to Manulife’s Affinity Advisor business in Canada.

📌 Marketing Manager Affinity Advisor (Winnipeg)
🏢 Manulife/John Hancock
📍 Winnipeg