Lead data-driven marketing for Manulife’s Affinity Advisor channel in a hybrid Toronto position focused on growth, acquisition, and retention. Shape customer experiences across health, travel, and specialty insurance solutions.

As Marketing Manager, Affinity Advisor, you will develop and execute strategic programs supporting customer acquisition, cross-sell, retention, digital adoption, and partner growth. You will collaborate with business, product, sales, customer experience, analytics, and agency partners. Your work supports Manulife’s Affinity business across Canada and customer segments including retirees, families, travellers, and self-employed Canadians.

Key Responsibilities

Lead end-to-end marketing planning, activation, and optimization

Execute integrated omni-channel programs across advisor and partner channels

Manage marketing budgets, forecasting,



and campaign effectiveness

Build relationships across internal teams and agency partners

Lead marketing and communications professionals delivering growth

Requirements

Minimum eight years of progressive marketing experience

Robust digital, direct, social, and analytical marketing background

Post-secondary education and demonstrated business acumen

Experience with funnel optimization and marketing return on investment

Strong communication, planning, judgment, and collaboration skills

Apply strategic marketing, omni-channel activation, and analytical optimization to grow Manulife’s Affinity Advisor business across Canada.

📌 Marketing Manager Affinity Advisor (Winnipeg)
🏢 Manulife
📍 Winnipeg