Beem Credit Union: Banking for every journeyBeem is redefining what it means to be a credit union. With 80 years of cooperative history and a bold vision for the future, we’ve united to create a financial partner that offers both digital ease and people-first service. We help British Columbians achieve their goals through personalized advice, innovative technology, and genuine human connection.

As one of BC’s largest credit unions, we serve over 18 billion in assets under administration . If you’re passionate about making a difference and want to join a team that values collaboration, innovation, and purpose, join us on the journey. What this role is all aboutSitting within the Analytics CoE, the Member Insight Manager will lead the evolution of Beem’s qualitative insight capability and help create a more complete understanding of our members; That understanding informs strategic planning, product development, segmentation and member experience decisions, and supports executive decision‑making and enterprise priorities.

This is an opportunity to move beyond a traditional project‑based research model and build a connected, proactive insight capability. The role will bring together research and ongoing member listening, make existing insight more accessible and reusable, and progressively connect qualitative insight with Beem’s quantitative analytics and member data. It will also continue to run Beem’s established member measurement programs and keep research aligned to enterprise planning cycles.

The role will build internal research capability, lay the foundations for an organizational insight base, and help make sure member understanding is consistently turned into better business decisions, priorities and outcomes. Lead Beem’s qualitative insight capability within the Analytics CoE, shifting from individual research projects toward an accumulating, reusable body of insight Design and maintain an enterprise research roadmap aligned to strategic pillars and emerging market dynamics Prioritize research initiatives based on business impact, strategic relevance, and organizational needs Ensure research outputs are decision-oriented, timely, and aligned to enterprise planning cycles Work toward a searchable, reusable insight base by bringing existing research, member listening and other qualitative sources together Draw on ongoing member listening (such as NPS, complaints, and contact centre and digital feedback) alongside formal research, and identify themes,



patterns and emerging signals across sources Share research insights across the organization to build institutional awareness of member and market trends Own and evolve the Executive Insights channel so it draws increasingly on Beem’s own member insight alongside external context Help assess existing technology capabilities and define the business requirements for technology that could store, search and connect qualitative insight (for example experience management and voice‑of‑member platforms such as Qualtrics, and CRM), working with Analytics, Data and Technology, as the capability matures Member & Market Intelligence Lead retail and business member measurement programs and other qualitative and quantitative research initiatives. Produce concise research briefs highlighting market trends, member behaviors, competitive positioning, and economic signals.

Maintain ongoing awareness of industry, regulatory, and macroeconomic developments Partner with Strategy, Analytics, Product, Marketing, and Innovation teams to support business cases, segmentation validation, and growth initiatives Partner closely with Analytics and Data to combine qualitative insight with quantitative evidence, connecting what members say and experience with what Beem knows about their segments, behaviours and outcomes Work with Analytics to translate the combined picture on priority business questions into clear recommendations for senior stakeholders. Provide research input to Executive and Board planning forums as required Improve Insight Intake and Research Discipline Using the Analytics CoE’s intake process, start with the business decision or outcome to be informed, and check what Beem already knows, qualitative and quantitative, before commissioning new research Build Internal Research Capability and Manage Partners Manage relationships with external research partners and ensure quality, methodological rigor, and value for spend Build toward internal capability to lead or oversee primary member research, choosing methods to fit the business question and using external partners where specialist methodology, independence, scale or capacity adds value Make sure insight from external partners becomes part of Beem’s organizational insight base instead of staying within an individual project Bachelor’s degree in Business, Economics, Statistics,



Social Sciences, or related field; Master’s degree preferred. 8+ years of progressive experience in market research, member/customer insight or an integrated insight function, including experience establishing or leading an insight capability. Demonstrated experience designing and leading quantitative and qualitative research programs in complex organizations.

Strong grounding in primary research methods (such as interviews, focus groups and surveys), with the judgement to choose the right method for the question being asked Experience synthesizing evidence from multiple sources into clear insights, and translating them into recommendations for senior business stakeholders, with strong written, verbal and visual storytelling Enough quantitative and analytical fluency to work effectively alongside analytics and data science teams Strong commercial and organizational judgment, with the confidence to challenge the question being asked rather than simply run a research request Experience managing external research vendors and research budgets.

Experience with insight taxonomies, XM/VoC platforms (such as Qualtrics) and CRM environments (such as Microsoft Dynamics) preferred Understanding of customer listening programs and the use of ongoing interaction data alongside formal research Experience within financial services or another complex customer environment Experience bringing externally delivered primary research capability in-house Experience linking qualitative research with segmentation and member behaviour data (such as transactions, product holdings and channel use) Experience establishing or materially evolving an insight capability rather than solely operating within an established research function Annual salary range of $120,000 - $145,300 with pay based on your skills and experience, and performance bonuses tied to shared goals Extended health coverage (including mental health support), dental care, and disability coverage Time Away: Vacation and personal days to rest, recharge, and manage life outside of work Retirement & Financial Well‑being: Generous RRSP contributions, in-house financial advice, and versatile options to add your own contributions Beem Member Perks: Free banking accounts, special mortgage and lending rates, and preferred financial perks Beem Credit Union serves communities across many traditional Territories and Treaty areas in British Columbia. We are grateful to live and work on this land and are committed to reconciliation, decolonization, and building strong, connected relationships. #

📌 Marketing/Research Coordinator (Winnipeg)
🏢 Beem Credit Union
📍 Winnipeg