Shape Samsung MX marketing strategy through integrated planning, budget oversight, and agency leadership, translating business objectives into coordinated campaign action.

The Senior Manager, Marketing Planning, serves as the strategic planning prime for Samsung’s mobile eXperience Marketing team. You will establish planning cadences, connect annual brand strategies with quarterly tactics, and manage full-funnel go-to-market execution. This work requires consumer marketing knowledge, media planning expertise, and confident stakeholder influence.

Key Responsibilities

Establish structured annual and quarterly marketing planning cadences

Maintain a holistic view of marketing spend

Enable data-driven trade-off decisions across marketing investments





Hold agency partners accountable for timelines and deliverables

Align go-to-market strategies across marketing teams

Requirements

Deep understanding of consumer marketing and brand strategy

Knowledge of retail, carrier, or direct-to-consumer channels

Eight to ten years in integrated marketing communications

Expertise managing large-scale budgets and campaign orchestration

Ability to influence stakeholders without direct authority

Use strategic planning, budget governance, and cross-functional influence to coordinate Samsung MX marketing execution and campaign performance.

📌 Marketing Strategy and Budget Director (Winnipeg)
🏢 Samsung Electronics
📍 Winnipeg