Lead Ads Quality strategy remotely from Canada with expertise in ranking, relevance, and personalization for Sponsored Products. Travel approximately 25% as needed.

As Principal Product Manager on Instacart’s Ad Product team, you will shape quality across the Sponsored Products franchise. You will partner with engineering, design, data science, and user research on high-stakes problems. The work spans experimentation, monetization systems, machine learning, and customer intent.

Key Responsibilities

Create controls balancing customer and advertiser value

Drive experiments in merchandising, ranking, and relevance

Develop ranking and monetization strategy around ad requests

Lead system design with machine learning engineers





Define Sponsored Products experiences for conversational interfaces

Requirements

Experience with paid search or Sponsored Products advertising

Experience building ranking, relevance, or recommendation products

Consumer digital product experience at complex technology companies

Solid analytical skills and data science fluency

Seven to ten years of product management experience preferred

Shape Instacart Ads Quality through ranking, relevance, experimentation, and machine learning for Sponsored Products across Canada.

📌 Principal Ads Quality Product Manager (Winnipeg)
🏢 Wwshemi
📍 Winnipeg