Shape Growth Marketing strategy at GitLab through operating rigor, budget judgment, and hands-on AI adoption across a distributed organization.As a Principal-level individual contributor, you partner directly with the VP of Growth Marketing as a strategic operator. You will connect campaigns, regional marketing, lifecycle, product-led growth, operations, partnerships, and community programs. The work supports pipeline, first orders, Flex conversion, expansion, and post-sale adoption.Key Responsibilities:

Run goals, business reviews, planning cycles, and metrics inspectionsTrack leadership commitments between VP one-on-one meetingsOwn strategic projects without a single functional homePrepare budget trade-offs and act within delegated authorityRepresent Growth Marketing in reviews and partner conversationsRequirements:

Senior-level experience leading marketingUnderstanding of contemporary B2B software business modelsCuriosity and hands-on use of AI at workAbility to manage outcomes through influenceStrong judgment and follow-through across functionsUse marketing leadership, operating discipline, budget judgment, and AI fluency to accelerate Growth Marketing outcomes at GitLab.

📌 Principal Growth Marketing Strategist (Winnipeg)
🏢 GitLab
📍 Winnipeg