Shape Growth Marketing strategy at GitLab through operating rigor, budget judgment, and hands-on AI adoption across a distributed organization. As a Principal-level individual contributor, you partner directly with the VP of Growth Marketing as a strategic operator. You will connect campaigns, regional marketing, lifecycle, product-led growth, operations, partnerships, and community programs.

The work supports pipeline, first orders, Flex conversion, expansion, and post-sale adoption. Key Responsibilities:

Run goals, business reviews, planning cycles, and metrics inspections Track leadership commitments between VP one-on-one meetings Own strategic projects without a single functional home Prepare budget trade-offs and act within delegated authority Represent Growth Marketing in reviews and partner conversations Requirements:

Senior-level experience leading marketing Understanding of up-to-date B2B software business models Curiosity and hands-on use of AI at work Ability to manage outcomes through influence Strong judgment and follow-through across functions Use marketing leadership, operating discipline, budget judgment, and AI fluency to accelerate Growth Marketing outcomes at GitLab.

📌 Principal Growth Marketing Strategist (Winnipeg)
🏢 GitLab
📍 Winnipeg