Offers Equity - Offers Bonus Offers Equity - Offers Bonus At Homebase, compensation is based on role level, skills, and performance. At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We’re not just building an app—we’re building unstoppable teams.

Director of Product Marketing, you will own how Homebase wins small business owners. Homebase has grown from a suite of tools for hourly teams into AI that takes care of an owner's least favorite work for them. Most owners who would love Homebase have never heard of us, and your work decides how quick that changes.

You will report to our CMO, lead our Product Marketing team, and work daily with Growth, Creative, Product, Sales, and Support. You'll write the first draft of the narrative yourself and run the team with AI built into its work. These are the key ways you’ll contribute and create impact in this roleThe Homebase storyOwn the company narrative and the testing system behind it.

New messages go into market with frequent testing and are judged on conversion. Make sure Growth, Creative, Sales, Support, Product, and PR tell one story with the outcome owners care about up front and our product as the proof. Pricing and packagingOwn how we price and package Homebase so an owner understands it in seconds, and it grows revenue per customer.

Ship pricing and packaging changes, and measure each one on conversion and revenue. Industry go‑to‑marketUse data to choose the industries we go after first, then run a cross‑functional pod to execute vertical growth campaigns. Sales, support, and customer growthGive Sales and Support the scripts, plays, bundles, and offers they use on every call, and refresh them regularly from what reps hear and why deals are lost.

Products and customer insightPartner with Product so Team App, Payroll, Cash Out,



and Hiring are positioned to win with the story carried through sign‑up, trial, and an owner's first 30 days. Build a customer insight engine with regular owner conversations, a panel you can hear from in days, and a running read on the market. Grow the people on your team into bigger roles, and run the team on the same weekly cadence as Growth with AI built into research, briefs, testing, and analysis.

Your first pricing and packaging changes are live and measured. By month 12Sales and Support run your plays on their calls, and revenue per customer is growing. Growth and Creative start new campaigns from your team's story and owner insight.

The Foundation for Success -These are the experiences and strengths that will set you up for success in this role: 8+ years in Product Marketing or go‑to‑market roles. You have built a company narrative from customer insight and got a leadership team with strong views behind it. You can show what it did to growth once it shipped.

You have owned pricing and packaging decisions with real data behind them and a measurable result on revenue or conversion. You have worked side by side with growth teams in a self‑serve or high‑velocity business and judged messaging on conversion. You have built industry or segment go‑to‑market programs that marketing and sales actually ran.

Bonus points if you have: Experience marketing to small businesses or hourly teams, a background in HR, payroll, or fintech software,



and pricing work in freemium-to-paid models. You need months of research before anything ships. We test in weeks and learn in market.

The Homie

Way -These principles guide everything we do—from how we work and make decisions to how we show up for each other.

Be Customer

Obsessed – Master Your Craft – Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options Flexible Time: Unlimited PTO (salaried) + company holidays Up to 12 weeks of paid parental leave (after 6 months of service) Meals provided, commuter benefits, team offsites, and Customer Days That’s why Tuesdays and Wednesdays are our required in‑office days —a time to move faster as a team, build deeper connections, make better decisions, and build together. Comprehensive medical, dental, and vision for you and your dependents Time Flexibility: Flex time off + company holidays + designated focus periods Maternity/Parental Leave EI top‑up support offered (after 6 months of service) Meals provided, team offsites, and Customer Days That’s why Tuesdays and Wednesdays are our required in‑office days —a time to move faster as a team, build deeper connections, make better decisions, and build together.

Background Check + Offer Stage Belonging at Homebase -We're committed to fostering a welcoming space where every Homie can be their full self. Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses.

With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. At Homebase, we celebrate diversity and are proud to be an equal opportunity employer.

📌 Responsable support Marketing Produit F/H (Winnipeg)
🏢 Homebase
📍 Winnipeg