RCL’s iconic retail brands need a data-driven customer growth manager to connect brand priorities, ecommerce, and commercial performance in hybrid work.As a Customer Engagement Strategy Manager, you will act as a builder and change agent for the next generation of customer growth. You will own the growth playbook for one brand, identifying audiences, moments, journeys, and commercial levers that move the business. Your work will connect Ecommerce, Brand, Merchandising, Planning, Retail, Media, Analytics, and Digital around the customer.

You will influence senior leaders with a clear point of view grounded in data and business impact, while testing strategies and scaling what works. RCL’s three brands are Reitmans, RW&CO.;, and PENN. Penningtons.Key Responsibilities:

Translate brand priorities into customer growth strategiesIdentify audiences, moments, journeys,



and commercial leversOwn customer growth across acquisition, engagement, retention, and win-backInfluence senior leaders using data and business impactBuild recent customer growth capabilities and ways of workingRequirements:

Eight-plus years across CRM, Lifecycle, Growth, Ecommerce, or Digital MarketingRetail, fashion, or ecommerce experience is idealStrong commercial and analytical instincts around customer behaviourBuilder mindset energized by transformation, ambiguity, and experimentationBilingual French and English cross-functional influenceBuild the next era of retail customer growth with data, experimentation, commercial strategy, and cross-functional leadership at RCL.

📌 Retail Customer Growth Manager (Winnipeg)
🏢 Penningtons
📍 Winnipeg