RCL’s iconic retail brands need a data-driven customer growth manager to connect brand priorities, ecommerce, and commercial performance in hybrid work.

As a Customer Engagement Strategy Manager, you will act as a builder and change agent for the next generation of customer growth. You will own the growth playbook for one brand, identifying audiences, moments, journeys, and commercial levers that move the business. Your work will connect Ecommerce, Brand, Merchandising, Planning, Retail, Media, Analytics, and Digital around the customer.

You will influence senior leaders with a clear point of view grounded in data and business impact, while testing strategies and scaling what works. RCL’s three brands are Reitmans, RW&CO.;, and PENN. Penningtons.

Key Responsibilities

Translate brand priorities into customer growth strategies

Identify audiences, moments, journeys, and commercial levers





Own customer growth across acquisition, engagement, retention, and win-back

Influence senior leaders using data and business impact

Build new customer growth capabilities and ways of working

Requirements

Eight-plus years across CRM, Lifecycle, Growth, Ecommerce, or Digital Marketing

Retail, fashion, or ecommerce experience is ideal

Robust commercial and analytical instincts around customer behaviour

Builder mindset energized by transformation, ambiguity, and experimentation

Bilingual French and English cross-functional influence

Build the next era of retail customer growth with data, experimentation, commercial strategy, and cross-functional leadership at RCL.

📌 Retail Customer Growth Manager (Winnipeg)
🏢 Penningtons
📍 Winnipeg