Salesforce product strategy and CRM expertise define this Digital Product Manager role at Sun Life. Work hybrid, from the office and virtually.

At Prospr, Sun Life’s digital front door for Canadians, you will own Salesforce and related Advisor, SSA, and IWA capabilities. You will guide CRM workflows, lead management, digital partnerships, and platform experiences. The role combines product strategy, execution, data, and stakeholder leadership across an enterprise workplace.

Key Responsibilities

Own and evolve the Salesforce product roadmap

Translate advisor needs into scalable CRM workflows

Improve lead distribution, qualification, conversion, and pipeline visibility

Partner on integrations, APIs, data models, and automation

Apply AI and automation to improve advisor productivity

Requirements

Four-plus years of product management experience

Hands-on CRM, Salesforce, sales technology, or advisor product experience

Understanding of lead management and sales workflows

Experience owning end-to-end product lifecycles

Ability to discuss Salesforce architecture and technical trade-offs

Lead Salesforce CRM strategy, measurable outcomes, and intuitive workflows supporting Prospr’s advisors, partners, and clients.

📌 Salesforce Digital Product Manager (Winnipeg)
🏢 SunLife
📍 Winnipeg