Drive B2B customer growth at Staples Promotional Products through marketing automation, email campaigns, and analytics across integrated initiatives.

As a Senior Customer Growth Marketing Specialist, you will translate customer insights into measurable marketing programs. You will develop communications, manage campaigns, and support branded merchandise programs for Staples Promotional Products. The work spans customer engagement, lead nurturing, campaign optimization, and cross-functional collaboration.

Key Responsibilities

Develop annual customer marketing and communication plans

Execute email, nurture, and conversion campaigns

Analyze performance using UTM tracking and GA4

Research customers and industries for tailored strategies

Support case studies, sales tools, and customer initiatives

Requirements

Three or more years in B2B or customer marketing

Marketing automation and campaign reporting experience

Experience with Marketo, Salesforce, or similar platforms

Robust writing, communication, and analytical skills

Ability to manage multiple projects and deadlines

Apply customer insights, campaign analytics, and marketing automation to grow Staples Promotional Products customer programs and engagement.

📌 SeniorB Customer Marketing Specialist (Winnipeg)
🏢 Staples
📍 Winnipeg