Shape Practice Better’s brand strategy remotely across Canada, using positioning and content expertise to connect health technology with practitioners.As Senior Manager of Brand Marketing, you will own brand identity, voice, messaging architecture, content strategy, and communications. You will manage a small team while partnering with Performance and Lifecycle Marketing leaders. The work supports a practitioner-focused SaaS platform serving more than 70 countries.Key Responsibilities:

Define brand identity, positioning, voice, and messaging architectureDevelop year-round content strategy and brand programmesActivate practitioner communities through events and webinarsLead co-marketing, public relations, and earned mediaEstablish brand KPIs, lift experiments, and incrementality testsRequirements:

Six to ten years in brand and content marketingAt least two years managing peopleExperience with SaaS and commercial-metric programme deliveryPublic relations, earned-media, and data-literacy experienceStrong cross-functional collaboration skillsBring strategic brand leadership, content expertise, and measurable marketing practice to Practice Better’s remote Canadian team.

📌 Senior Brand Marketing Manager Saas (Winnipeg)
🏢 CanadaLync
📍 Winnipeg