Drive customer expansion at Varicent through integrated campaigns, lifecycle marketing, and data-driven optimization across existing accounts. This marketing role supports revenue growth.As a Senior Customer Marketing Manager, you will lead strategy, execution, and optimization within Varicent’s Marketing organization. You will create campaigns supporting cross-sell, upsell, adoption, and pipeline growth.

The work spans customer lifecycle marketing, account-based marketing, segmentation, and stakeholder coordination.Key Responsibilities:

Design integrated customer expansion campaigns across multiple channelsDevelop targeting strategies using lifecycle and account health dataCoordinate campaign planning, prioritization,



and launch readinessAnalyze engagement data and improve expansion outcomesBuild scalable campaign frameworks and reporting processesRequirements:

Seven or more years of B2B marketing experienceExperience executing campaigns supporting pipeline and customer growthMarketing automation platform experience, including HubSpot or MarketoSalesforce experience for reporting and attributionStrong analytical, communication, and project management skillsLead customer expansion marketing at Varicent with lifecycle strategy, campaign execution, segmentation, and measurable revenue contribution.

📌 Senior Customer Expansion Marketing Manager (Winnipeg)
🏢 Varicent
📍 Winnipeg