Lead long-term brand strategy and portfolio growth as a Senior Director, guiding integrated marketing across complex banners and categories. Shape brand health through digital and in-store programs.This senior marketing leader owns brand strategy and positioning for assigned divisions and categories. The role partners with Divisional and Category leaders, develops consumer insights from analytics, and oversees teams delivering marketing programs.

It also supports enterprise priorities, standard processes, and innovation across paid, earned, and owned channels.Key Responsibilities:

Own long-term brand strategy and portfolio-level growth decisionsLead full-year marketing plans and integrated campaignsCommunicate brand objectives, initiatives,



and vision organization-wideGuide team performance through mentorship and skilled developmentManage brand programs, budgets, and marketing valueRequirements:

Brand strategy and positioning expertiseStrong knowledge of leading digital marketing practicesExperience developing insights from data and analyticsTen to fifteen years of brand marketing experienceFive or more years leading a teamApply brand strategy, digital marketing, analytics, and people leadership to strengthen major portfolios and drive commercial growth.

📌 Senior Director Brand Strategy Marketing (Winnipeg)
🏢 Myview
📍 Winnipeg