Lead long-term brand strategy and portfolio growth as a Senior Director, guiding integrated marketing across complex banners and categories. Shape brand health through digital and in-store programs.

This senior marketing leader owns brand strategy and positioning for assigned divisions and categories. The role partners with Divisional and Category leaders, develops consumer insights from analytics, and oversees teams delivering marketing programs. It also supports enterprise priorities, standard processes, and innovation across paid, earned, and owned channels.

Key Responsibilities

Own long-term brand strategy and portfolio-level growth decisions

Lead full-year marketing plans and integrated campaigns

Communicate brand objectives, initiatives,



and vision organization-wide

Guide team performance through mentorship and professional development

Manage brand programs, budgets, and marketing value

Requirements

Brand strategy and positioning expertise

Robust knowledge of leading digital marketing practices

Experience developing insights from data and analytics

Ten to fifteen years of brand marketing experience

Five or more years leading a team

Apply brand strategy, digital marketing, analytics, and people leadership to strengthen major portfolios and drive commercial growth.

📌 Senior Director Brand Strategy Marketing (Winnipeg)
🏢 Myview
📍 Winnipeg