Lead Sportsnet portfolio marketing in Toronto through audience growth, subscription strategy, and integrated brand leadership at Rogers Sports & Media.

The Senior Director, Marketing, leads marketing across Sportsnet, television, specialty brands, streaming products, and Rogers’ national radio network. This senior leader translates audience insight, content priorities, and business goals into brand platforms and full-funnel plans. The role manages 15+ marketers while coordinating content, product, distribution, revenue, media, insights, creative, and agency partners.

Key Responsibilities

Set portfolio marketing strategy and annual integrated roadmaps

Grow audiences across linear, digital, audio, social, and streaming

Accelerate DTC and OTT subscription growth





Lead campaigns from briefing through evaluation

Develop and coach 15+ marketing professionals

Requirements

15+ years of progressive senior marketing leadership experience

Experience leading multi-brand or multi-product portfolios

Strong understanding of Canadian media and streaming

Expertise in brand, lifecycle, performance, and full-funnel marketing

Experience leading sizable teams and developing talent

Shape Rogers Sports & Media growth through strategic marketing, audience insight, subscription expertise, and robust portfolio leadership.

📌 Senior Director Sports Media Marketing (Winnipeg)
🏢 Rogers communications
📍 Winnipeg