Lead Sportsnet marketing strategy in Toronto, using audience insight and full-funnel planning onsite at Rogers’ Corporate office. Drive growth across brands.

The Senior Director, Marketing, leads portfolio marketing for Rogers Sports & Media. You will shape integrated brand and go-to-market plans across Sportsnet, television, streaming, and radio. The role translates content priorities, audience insight, and business goals into measurable marketing action.

Key Responsibilities

Set multi-year portfolio marketing strategy and annual integrated roadmaps

Grow audiences across linear, digital, audio, social, and streaming

Accelerate direct-to-consumer and over-the-top subscription growth

Lead full-funnel campaigns, advertising calendars, and creative standards





Coach and develop a team of 15+ marketing professionals

Requirements

15+ years of progressive senior marketing leadership experience

Media, entertainment, sports, streaming, subscription, or technology experience

Experience leading multi-brand or multi-product portfolios

Expertise in brand strategy, segmentation, performance media, and customer relationship management

Solid commercial acumen and executive communication skills

Bring strategic leadership, audience growth expertise, and brand stewardship to Rogers Sports & Media’s Toronto marketing portfolio.

📌 Senior Director Sportsnet Marketing (Winnipeg)
🏢 Rogers Communications
📍 Winnipeg