Lead Sportsnet portfolio marketing in Toronto through audience growth, subscription strategy, and integrated brand leadership at Rogers Sports & Media.The Senior Director, Marketing, leads marketing across Sportsnet, television, specialty brands, streaming products, and Rogers’ national radio network. This senior leader translates audience insight, content priorities, and business goals into brand platforms and full-funnel plans. The role manages 15+ marketers while coordinating content, product, distribution, revenue, media, insights, creative, and agency partners.Key Responsibilities: Set portfolio marketing strategy and annual integrated roadmapsGrow audiences across linear, digital, audio, social,



and streamingAccelerate DTC and OTT subscription growthLead campaigns from briefing through evaluationDevelop and coach 15+ marketing professionalsRequirements: 15+ years of progressive senior marketing leadership experienceExperience leading multi-brand or multi-product portfoliosStrong understanding of Canadian media and streamingExpertise in brand, lifecycle, performance, and full-funnel marketingExperience leading sizable teams and developing talentShape Rogers Sports & Media growth through strategic marketing, audience insight, subscription expertise, and solid portfolio leadership.

📌 Senior Director Sports Media Marketing (Winnipeg)
🏢 Rogers communications
📍 Winnipeg