About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.

Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international qualified sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes;

About The Team Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform.

The Fanatics

Sportsbook is available to 95% of the addressable online sports bettor market in the U.Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia.

Senior Growth

Manager - Generosity & FlowthroughAbout Fanatics Fanatics is building a leading global digital sports platform.

Role Overview We're seeking a Generosity & Flowthrough Strategy Senior Manager to own how Fanatics Casino allocates promotional generosity and how that generosity flows through to player value and broader business economics.



This is a highly analytical, high-impact role sitting at the intersection of CRM, Finance and Analytics.

RTC Performance Management: Continuously monitor and improve Return to Customer (RTC) efficiency across the base, identifying where generosity is under- or over-indexed and adjusting strategy accordingly. Build and maintain the flow-through model that connects promotional spend to downstream player value, including the economics of cross-sell between Casino and OSB.

Financial Planning & Investment Cases: Act as the primary interface with Finance for generosity and promotional spend, building clear, data-backed investment cases for new mechanics, budget changes or strategic tests. Partner with Analytics to track cohort and mechanic performance, using data to continuously refine generosity strategy across the base. Cross-functional Collaboration: Work closely with CRM, Product and Finance to ensure generosity and flowthrough strategy stay aligned with broader growth objectives. 5+ years of experience in a growth, CRM, or commercial strategy role, ideally in iGaming, iCasino or a highly regulated digital business. ~ comfortable building and defending investment cases with Finance stakeholders. ~ Advanced proficiency with SQL, Excel/Google Sheets and BI tools (Tableau, Looker) to analyze cohort and promotional performance. ~ Strong stakeholder management skills across Finance, CRM, Product and Analytics.

Exposure to cross-sell strategy between casino and sportsbook products. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more.

📌 Senior Growth Manager - Generosity & Flowthrough (Toronto)
🏢 Fanatics
📍 Toronto