Relay is a digital banking platform that gives self-made business owners the tools and know-how to be excellent with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. You’ll join Relay's Performance Marketing team, sitting between marketing analytics and our media buyers.

The marketing north star is approvals, and your lever is quality - growing approvals from incentive-driven channels at a healthy LTV:CAC. Leadership is bullish on this work and the early data on our incentivized offers is strong. Run and scale our publisher and affiliate channel, build a referral program that turns our customers into champions, and design the offers and payouts that grow stronger, healthier customers, not just more of them.

Own Relay's publisher channel end to end: budget, partner strategy, placements, payouts and performance. Take over Relay's incentivized offers across Performance, Influencer, Partnerships, Demand Gen and Sales. Audit what exists, why, who uses it, how it pays out and where the risk is, then condense and standardize.

Run key promotional campaigns on experimental paid channels end to end, such as direct mail, newsletters and audio. Partner with marketing analytics on payback and LTV:CAC by offer, and with CX on payout escalations. You understand unit economics for a volume business.

You've personally run several campaigns or programs end to end through paid media: newsletter, paid social, search, or experimental channels like audio,



AI ads or direct mail. You see the value in a project and do it right, not just do it.

Bonus Points

You've designed incentives for established, higher-value business customers, and you understand how a B2B motion differs from consumer. Stage 1 : 45-minute video call with a member of the Talent team Stage 2 : 45 -minute video call with our Director, Demand Generation Stage 3 : 60-minute Live Scenario with the Marketing team Stage 4 : Values interview with a member of the Leadership team The annual salary range for this role is $139,500 CAD to $170,500 CAD. For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $155,000 CAD.

Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.

Relay exists to help them thrive -- and that mission has to resonate with you. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive. If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.

Relay’s recruitment team only contacts candidates and corresponds from official corporate email addresses ending in @relayfi.We will never ask for sensitive personal data (such as bank account details, credit card numbers, or social security/insurance numbers) during the initial application or interview stages. #

📌 Senior Growth Marketing Manager (Toronto)
🏢 Relay
📍 Toronto