Own lead volume, quality, and return on marketing spend for Buyerlink in Victoria, BC. Use campaign data to guide profitable growth from an in-person office.

This Senior Digital Marketing Manager leads strategy for high-quality lead generation across paid acquisition channels. You will plan campaigns, set priorities, guide execution, and identify trends affecting performance. The work requires media buying, reporting, testing, partner relationships, and transparent recommendations across the marketing funnel.

Key Responsibilities

Lead the team’s digital marketing strategy and priorities

Launch campaigns across search, social, native, and display

Monitor conversion rate, lead quality, volume, and cost efficiency





Identify performance trends and resolve campaign issues

Share reporting, risks, insights, and next steps

Requirements

Five or more years of lead generation experience

Background in media buying and performance marketing

Ability to turn campaign data into clear actions

Experience with digital ads, analytics, CRM, or call tracking platforms

Organization, communication, and collaboration skills

Shape Buyerlink’s Victoria lead generation growth through digital strategy, performance analysis, paid media, and campaign optimization.

📌 Senior Lead Generation Marketing Manager (Winnipeg)
🏢 BuyerLink
📍 Winnipeg