Own paid media strategy for senior living clients remotely, using Google Ads, Meta, LinkedIn, and Microsoft Ads across multiple accounts.

As Paid Media Manager, Senior Living at Blacksmith Agency, you manage paid media for senior living operators and home care agencies. You own targeting, budgets, roadmaps, client narratives, and account growth. This AI-first digital agency keeps paid media separate from SEO, with a dedicated SEO strategist. Your work spans campaign optimization, attribution, and strategic client communication.

Key Responsibilities

Manage paid media across four advertising platforms

Allocate budgets, adjust bids, target audiences, and test creative

Implement trusted conversion tracking and attribution





Build ninety-day and quarterly client roadmaps

Drive retention, upsell, and long-term relationships

Requirements

Three or more years hands-on with Google Ads and Meta

Demonstrated movement in ROAS, CPA, or pipeline metrics

Agency experience managing several clients simultaneously

Explicit spoken English for live calls with United States clients

Senior living or similar multi-location experience strongly preferred

Bring paid media leadership, campaign expertise, and client strategy to Blacksmith Agency’s senior living accounts remotely.

📌 Senior Living Paid Media Manager (Winnipeg)
🏢 Blacksmith Agency
📍 Winnipeg