Own paid media strategy for senior living clients remotely, using Google Ads, Meta, LinkedIn, and Microsoft Ads to drive account performance.

Blacksmith Agency seeks a PPC Manager focused on senior living operators and home care agencies with many communities. You will lead paid media across multiple client accounts, without splitting responsibilities between paid media and SEO. The work combines campaign execution, strategic planning, measurement, and client communication.

Key Responsibilities

Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads

Allocate budgets, adjust bids, target audiences, and test creative

Determine when campaigns should be discontinued

Maintain conversion tracking through GA4, tag manager, and pixels





Build roadmaps and explain performance during client calls

Requirements

Three or more years hands-on with Google Ads and Meta

Campaign-building, management, and optimization experience

Demonstrated movement in ROAS, CPA, or pipeline metrics

Agency experience managing several clients simultaneously

Explicit spoken English for live calls with United States clients

Use paid media expertise, measurement skills, and strategic judgment to grow senior living accounts at Blacksmith Agency remotely.

📌 Senior Living PPC Manager (Winnipeg)
🏢 Blacksmith Agency
📍 Winnipeg