UHN is Canada’s #1 hospital and the world’s #1 publicly funded hospital. With 10 sites and more than 44,000 TeamUHN members, UHN consists of Toronto General Hospital, Toronto Western Hospital, Princess Margaret Cancer Centre, Toronto Rehabilitation Institute, The Michener Institute of Education and West Park Healthcare Centre. As Canada's top research hospital, the scope of biomedical research and complexity of cases at UHN have made it a national and international source for discovery, education and patient care.

UHN has the largest hospital-based research program in Canada, with major research in neurosciences, cardiology, transplantation, oncology, surgical innovation, infectious diseases, genomic medicine and rehabilitation medicine. UHN is a research hospital affiliated with the University of Toronto.

New or Replacement Position: Replacement Site: Toronto General Hospital Communications & Brand Strategy Manager, Marketing & Brand Experience Shifts: Permanent Full time Position SummaryThe Senior Advisor, Marketing is a senior marketing professional who advances University Health Network's (UHN) brand, reputation, and organizational priorities through data-driven marketing, digital communications, campaign planning, performance measurement, and audience engagement strategies. Reporting to the Manager, Marketing and Brand Experience, this role brings a marketing lens to communications initiatives across UHN. Working cross-functionally, the Senior Advisor ensures that activities are audience-centered, measurable, and aligned with organizational goals, and acts as a trusted strategic advisor to Communications and Brand Strategy (CaBS) colleagues and stakeholders across the department — helping teams define objectives, identify target audiences, develop integrated marketing approaches, and measure outcomes.

Support Marketing

Analytics, Reporting and InsightsSupport enterprise marketing reporting across digital channels, including websites, email, social media, content platforms, SharePoint, and other owned and earned channels. Contribute to the development and maintenance of performance measurement frameworks, dashboards, KPIs, and reporting processes that support organizational goals. Analyze quantitative and qualitative data to identify trends, opportunities, risks, and areas for improvement.

Translate complex data into clear, actionable insights and recommendations for stakeholders and leadership. Monitor industry benchmarks and emerging best practices to help improve performance measurement approaches. Contribute to Integrated Marketing and Campaign PerformanceSupport the planning, execution,



and measurement of integrated marketing campaigns that advance UHN priorities, working across the department to optimize outcomes.

Collaborate with communications, content, digital, design, events, and stakeholder teams to ensure campaigns are strategically planned and effectively executed. Help develop campaign measurement plans and performance frameworks that align objectives, audiences, tactics, and outcomes. Identify opportunities to increase visibility, engagement, awareness, and conversion through digital channels.

Serve as a Strategic Marketing Advisor Across the DepartmentAct as a trusted advisor to Communications and Brand Strategy colleagues and stakeholders across the department. Bring a marketing lens to communications planning by helping teams define objectives, audiences, positioning, channels, and success measures. Provide guidance on marketing strategy, audience engagement, content effectiveness, and performance optimization.

Influence decision-making through data, insight, and evidence-based recommendations. Support colleagues in applying marketing principles to communications initiatives that drive meaningful engagement and action.

Support Digital

Marketing and Channel OptimizationConduct website performance analysis, behavioral analytics, and user experience research to inform digital optimization initiatives. Support website triage processes and day-to-day prioritization of digital requests in collaboration with content, communications, and technical teams. Maintain a solid working knowledge of content management systems, including Optimizely and SharePoint.

Advise colleagues on digital best practices, content performance, accessibility, and audience engagement. Monitor digital trends and emerging technologies, recommending opportunities for innovation and improvement. Contribute to Search, AI and Digital Discovery OptimizationMaintain knowledge of current digital marketing best practices, including search engine optimization (SEO), answer engine optimization (AEO), generative engine optimization (GEO), and emerging AI-driven discovery trends.

Advise stakeholders on strategies to improve content discoverability, relevance, and performance across search and AI-driven platforms.



Monitor changes in digital search behavior and recommend adjustments to content and marketing strategies. Support the development of governance, standards, and best practices related to digital discoverability and AI-enabled experiences.

Support Paid Marketing

InitiativesSupport the planning and execution of paid marketing initiatives, including paid social media, search engine marketing (SEM), pay-per-click (PPC), and digital advertising campaigns. Monitor campaign performance, budget utilization, and return on investment. Contribute to departmental planning, continuous improvement, and innovation initiatives.

Share marketing knowledge and best practices with colleagues through informal coaching, mentoring, and knowledge sharing. Support the development of marketing standards, frameworks, and best practices across UHN. Bachelor's degree in Marketing, Communications, Business, or a related discipline required. 5-7 years of progressive experience in marketing, digital marketing, communications, or a related field.

Experience developing and evaluating integrated marketing campaigns.

Experience supporting website performance, digital channels, and content optimization initiatives. Healthcare, academic, public sector, or not-for-profit experience is considered an asset. Strong understanding of modern marketing principles, audience engagement strategies, and customer journey planning.

Demonstrated experience in digital marketing, analytics, performance measurement, and reporting. Knowledge of SEO, AEO, GEO, content discoverability, and AI-enabled search trends. Familiarity with web analytics, social media analytics, dashboard development, and performance reporting tools.

Experience with content management systems such as Optimizely and SharePoint. Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations. Commitment to continuous learning and staying current with evolving digital and marketing trends.

Government organization and a member of the Healthcare of Ontario Pension Plan (HOOPP A flexible work environment Additional perks (multiple corporate discounts including: travel, restaurants, parking, phone plans, auto insurance discounts, on-site gyms, etc.) At University Health Network (UHN), artificial intelligence technologies may be used to assist in the screening, assessment, and selection of candidates for this position. Please be advised that a Criminal Record Check may be required of the successful candidate. Requests for accommodation can be made at any stage of the recruitment process.

📌 Senior Marketing Specialist (Full Time) (Winnipeg)
🏢 University Health Network
📍 Winnipeg