Lead organic social strategy at Critical Mass by translating complex data into actionable playbooks and content concepts. This office-based role requires three weekly days in-office.As a Senior Social Strategist, you will guide initiatives for key organizational clients. You will combine social audits, competitive analysis, platform expertise, and organic content development.

Your work will connect research and insights with explicit strategic direction, implementation roadmaps, and measurable social impact.Key Responsibilities:

Develop social audits, competitive analyses, and strategic recommendationsDefine content pillars, themes, and platform-specific strategiesCreate strategic plans, implementation roadmaps,



and tracking mechanismsTranslate strategy into compelling organic content conceptsManage reporting, briefings, optimization, and social listeningRequirements:

4-6+ years of organic social strategy experienceExperience developing content with increasing responsibilityAbility to translate complex data into actionable directionExpertise across major social platforms and organic best practicesExperience with Sprout Social, Brandwatch, or equivalent platformsBring strategic thinking, platform expertise, and client communication skills to Critical Mass’s organic social initiatives and playbooks.

📌 Senior Organic Social Strategist (Winnipeg)
🏢 Critical Mass
📍 Winnipeg