Lead organic social strategy at Critical Mass by translating complex data into actionable playbooks and content concepts. This office-based role requires three weekly days in-office.

As a Senior Social Strategist, you will guide initiatives for key organizational clients. You will combine social audits, competitive analysis, platform expertise, and organic content development. Your work will connect research and insights with explicit strategic direction, implementation roadmaps, and measurable social impact.

Key Responsibilities

Develop social audits, competitive analyses, and strategic recommendations

Define content pillars, themes, and platform-specific strategies

Create strategic plans, implementation roadmaps, and tracking mechanisms





Translate strategy into compelling organic content concepts

Manage reporting, briefings, optimization, and social listening

Requirements

4-6+ years of organic social strategy experience

Experience developing content with increasing responsibility

Ability to translate complex data into actionable direction

Expertise across major social platforms and organic best practices

Experience with Sprout Social, Brandwatch, or equivalent platforms

Bring strategic thinking, platform expertise, and client communication skills to Critical Mass’s organic social initiatives and playbooks.

📌 Senior Organic Social Strategist (Winnipeg)
🏢 Critical Mass
📍 Winnipeg