lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

We're looking for a Senior Product Education Copywriter to create clear, compelling, and on-brand product education content that helps guests understand, connect with, and get excited about our products. From product descriptions and naming to packaging and educational resources, this role brings our innovations, technologies, and product stories to life across a variety of guest-facing touchpoints. In this role, you excel at translating complex product details into language that is both engaging and easy to understand.

As a Senior Copywriter, you bring exceptional writing and editing skills, strong attention to detail, and a deep curiosity about product. You are a strategic problem solver who takes initiative, confidently presents recommendations, and delivers high-quality work. Beyond writing, you are a trusted partner and subject matter expert who helps teams understand our products and mentors others to strengthen storytelling across the business.

Write transparent, persuasive, and technically flawless copy within a defined brand tone of voice for our seasonal Why We Made This product descriptions for our apparel, accessories,



and other special projects Write seasonal descriptive names for products Proof seasonal artworks for packaging (including dielines, and illustration copy); collaborate on packaging hierarchies with managing editor Translate nuanced product and innovation terminology into language that is clear and engaging Incorporate feedback from Managing Editor, peers, and partners with a positive attitude Maintain and track accurate content in internal organization systems Consider the guest's journey, whether they're in store or online Assist Managing Editor with reviewing and editing work, as needed 6+ years of professional copywriting and/or product education writing experience ~ Must have a portfolio of work demonstrating original ideas and strong copy across various media ~ Bachelor's degree or equivalent experience in a related field (e.g. English, creative writing, journalism, marketing, etc.) Expert-level technical writing skills, including advanced knowledge of grammar, syntax, and punctuation, as well as experience using organizational style guides ~ Expertise adapting copy for print and e-commerce settings, including advanced knowledge of SEO best practices ~ Highly proficient working with content management systems and spreadsheets to store, organize,



and deliver written information ~ Ability to work on concurrent projects and timelines and effectively juggle diverse writing demands ~ A passion to keep up to date with the latest industry trends, including global cultural and linguistic sensitivity, and evolve their expertise within the product education space ~ Advanced knowledge of writing, grammar, and punctuation ~ You're technically savvy and can work in systems like Flex PLM, Miro, Office Suite, and Excel Acknowledge the presence of choice in every moment and take personal responsibility for your life. Foster connection by putting people first and building trusting relationships. lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance.

Thetypical hiring range for this positionis from $88,200 - $115,800 CAD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

Recognizing Our Teams For Their Performance

And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth Extended health and dental benefits, and mental health plans Savings and retirement plan matching People networks, mentorship programs, and leadership series (to name a few) lululemon reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

📌 Senior Product Education Copywriter (Vancouver)
🏢 Lululemon
📍 Vancouver