we're a team of people passionate about transforming home healthcare. Our cloud-based platform empowers care providers around the world to deliver better outcomes for their clients.

Whether you're early in your career or a seasoned expert, AlayaCare offers the opportunity to grow your impact, your skills, and your career.

Improving home-based care starts with helping care providers find and adopt solutions that address their most important challenges.

As Senior Product Marketing

Manager, you will lead commercialization and go-to-market strategy for AlayaCare's US Home Care market, shaping how our solutions create value for agencies and the people they serve.

Reporting to the Senior Director, Product Marketing, you will act as a strategic connector across Product, Sales, Marketing, Customer Success, Account Management, Finance, and Education Services. You will help define where we compete and how we win, bringing together market insights and customer needs to shape our go-to-market strategy.

You will help develop clear positioning and messaging, strengthen our competitive differentiation, and identify opportunities to better support our sales teams. Your work will ultimately help drive growth, improve win rates, increase contract value, and support expansion, adoption, and retention.

Refine customer profiles, segment priorities, buyer needs, and market opportunities to support growth.

Lead customer and market insight programs using feedback, win-loss activity, research, and competitive intelligence.

Translate market insights into recommendations for positioning, product strategy, packaging, and roadmap priorities.

Build sales and customer-facing enablement that improves win rate, contract value, and expansion.

Partner on product launches, release messaging, market activation, adoption,



and customer value.

Use AI responsibly to improve efficiency and quality, and share learnings that strengthen team practices.

At least 3 years of experience in product marketing, strategy, management consulting, or a related field.

Demonstrated experience developing go-to-market plans for enterprise software products and features.

Excellent project management, organization, communication, and decision-making skills.

Healthcare technology experience is an asset.

At AlayaCare, you'll help build technology that empowers care providers and improves outcomes for patients and families. Every line of code and every customer interaction contributes to making care more connected, accessible, and human.

From "Wellness Fridays" to volunteer time off, to flexible vacation, we make sure you have the space to recharge, contribute to your community, and live your best life.

Equity in a well-funded, scaling company.

Comprehensive health benefits, telemedicine, and lifestyle spending accounts.

Parental leave top-up and family support programs.

Employee-led events, summits, and social activities, both in-person and virtual, create meaningful connections across our global teams.

Success in this role requires bringing a working knowledge of AI, having used AI tools in practice, and being able to demonstrate how AI has helped improve the quality, efficiency, or impact of your work. We'll support you with the tools, training, and coaching needed to succeed in an AI-enabled environment.

At AlayaCare, our hybrid mode includes 2 set in-office collaboration days/week, and it is expected that team members are present in the office on those days to foster connection, innovation, and teamwork.

Some initial screening steps may be automated to help identify qualified candidates.

📌 Senior Product Marketing Manager (Winnipeg)
🏢 AlayaCare
📍 Winnipeg