Role Responsibilities Shape the future of Alberta’s visitor economy by ensuring tourism and outdoor recreation are embedded in how the province plans, manages, and activates its Crown Lands.

This role is a strategic driver in advancing Alberta’s tourism and outdoor recreation priorities through land‑use planning, policy development, and cross‑government collaboration.

As a subject‑matter expert, you will champion tourism considerations in regional and provincial planning processes, identify and remove barriers to commercial activity on Crown Lands, and help deliver on Alberta’s goal of growing annual visitor spending to $25 billion by 2035.

You will build strong partnerships across ministries, Travel Alberta, municipalities, and industry stakeholders to unlock recent opportunities, support sustainable development, and shape policies that strengthen Alberta’s visitor economy.

Key Responsibilities: Participate actively in regional, sub-regional,



and trail planning across the government - preparing written submissions, analyzing maps and GIS data, supporting townhalls and public engagements, and identifying site-based opportunities for tourism and recreation.

Outside of formal land-use planning processes, collaborate across the government and external stakeholders to find solutions that enable site-based tourism and recreation opportunities.

Where appropriate, support the implementation of cross-government strategies impacting tourism and recreation.

Support the diversification of Alberta's economy by developing policy solutions to minimize impediments to commercial activity on Crown Lands.

Policy development and administration.

Information requests/action requests/briefs.

Stakeholder Engagements.

Grant Support.

The is provided for further details on this position.

📌 Tourism and Lands Policy Advisor (Calgary)
🏢 Government of Alberta
📍 Calgary