Shape conversion-focused creative remotely at Directive Consulting, leading designers, motion contractors, testing, workflows, and campaign performance.

This Head of Creative position leads the Performance Design department within a B2B marketing agency. You will balance creative craft with performance marketing, ensuring work meets conversion benchmarks across paid social, display, video, and landing pages. The role reports to senior leadership and partners with paid media and client success teams.

Key Responsibilities:
Ensure creative meets craft and conversion benchmarks
Build workflows supporting excellent client creative output
Ensure campaigns include testing and learning
Partner with paid media and client success teams




Represent Performance Design in pitches and client conversations

Requirements:
Five-plus years in creative performance marketing roles
Track record managing multidisciplinary creative teams
Ability to present strategy and financial projections
Understanding of creative departments as businesses
Ability to translate creative thinking into business language

Lead performance creative strategy, team development, testing, and client partnership while advancing Directive Consulting’s DiscoverabilityOS methodology.

📌 Creative Director Performance Marketing Toronto
🏢 Directive
📍 Toronto