Shape digital performance programs for VaynerMedia clients, combining paid social, SEM, and measurement expertise in a hybrid work setting.

This Director, Paid Media role leads sophisticated media programs designed around tangible business outcomes. You will guide buyers and planners, collaborate across agency disciplines, and create holistic omnichannel strategies for large brands. The work includes media investment planning, client presentations, reporting guidance, and identifying emerging platforms or partners. Solid knowledge of performance and lower-funnel channels supports recommendations grounded in analytics, attribution, measurement systems, industry insights, and available market data.

Key Responsibilities:
Craft omnichannel strategies with agency disciplines




Execute sophisticated digital media investment planning
Present recommendations and guide reporting calls
Identify emerging prospects for clients
Establish media partnership policies and points of view

Requirements:
Six-plus years of relevant industry experience
Large-scale paid social and SEM buying experience
Performance and lower-funnel channel expertise
Fluency in analytics, attribution, and measurement
Passion for digital and mobile consumers

Bring performance media leadership, omnichannel planning, and measurement fluency to VaynerMedia’s large-brand client programs.

📌 Paid Media Director, Digital Performance Toronto
🏢 VaynerX
📍 Toronto