Shape social media amplification strategy at Rothmans, Benson & Hedges, connecting audience behaviour, KPIs and investment decisions. Support current and future product categories.This Senior Specialist leads social governance and integrated amplification across owned, earned, shared and paid channels. You will develop campaign approaches for launches, retail activations and business priorities.

The work requires analytical judgment, multi-channel experience and collaboration with agencies, platforms and stakeholders.Key Responsibilities:

Lead social media strategy, priorities and governanceDevelop amplification for launches, campaigns and retail activationsDefine KPIs and assess audience and performance dataOptimize investment for priorities, behaviour and expected impactPartner with Legal, Compliance, External Affairs and BrandRequirements:

Four or more years in marketing, media or related fieldsExperience managing integrated, multi-channel campaignsKnowledge of social media and influencer marketingStrong analytical, reporting and KPI capabilitiesSound judgment in a highly regulated environmentUse social media strategy, data interpretation and compliant partnership skills to guide amplification investment for RBH brands.

📌 Social Media Amplification Strategy Specialist (Winnipeg)
🏢 Rothmans, Benson u0026 Hedges
📍 Winnipeg