Shape CrowdRiff customer journeys with cohort strategy, activation programs, and expansion plays that support travel brands worldwide.

This Principal Lifecycle Marketing role owns the customer path from onboarding through adoption, expansion, and renewal across CrowdRiff’s solution suite. You will define moments that matter, set activation goals with Product and Support, and develop programs that move expansion pipeline to closed deals. You will also support prospect nurture and win-back.

Key Responsibilities:
Lead programs that help recent customers reach value quickly
Set activation goals with Product and Support
Build expansion plays for Planner, Creators, UGC, and DAM
Adapt messaging by market, tier, and customer status
Report activation, expansion, retention, and nurture conversion

Requirements:
8+ years of B2B SaaS marketing experience
3+ years in lifecycle, customer, or growth marketing
Track record moving activation, expansion, or retention
Solid creative judgment for formats, channels, and communications
Experience using AI to automate workflows

Lead customer lifecycle marketing at CrowdRiff through activation, expansion, retention reporting, and differentiated travel market messaging.

📌 Principal Customer Lifecycle Marketing Toronto
🏢 CrowdRiff
📍 Toronto