The Impact You 'll Make The Sr. Director, Brand Marketing leads the development of long-term brand marketing strategies and oversees a team to implement marketing programs for visible and complex banner/cross-category portfolios. They are a key strategic partner to their Divisional/Category counterparts and other leaders across the enterprise, and act as an apprentice and successor to Marketing leadership.

They have primary accountability for attracting new customers, increasing the health of the brands within the largest portfolios, expanding customer relationships, and driving sales for the brands / categories within their portfolioWhat you 'll do:

Enterprise Strategy & Alignment: Supports the VP in driving the Marketing organization's strategic priorities within the Brand team. Works collaboratively with the other marketing teams, and partners to bring enterprise standard processes to the division, proactively seeking opportunities to find areas of convergence where it adds scale and value to the divisionBrand Strategy: Owns and champions the long-term brand strategy, making portfolio-level decisions to drive the growth of the assigned division/categories in-store and in digitalBrand Communication: Ensures effective communication and understanding of brand objectives, initiatives, and vision across the organizationPlanning: Leads the development of full-year marketing plans/integrated marketing campaigns for the largest portfolios with the highest revenue and/or budgets;

accountable for ensuring marketing briefs align to strategic objectives and deliver on resultsControl Brand Programs: Oversees the portfolio-level execution of Control Brand programs within the guidelines set by the CB marketing teamPeople Leadership: Leads a team to develop world class marketing strategies and briefs;

oversees team performance against marketing strategic objectives and significant metrics, through mentorship and professional developmentPartnership: Acts as a strategic partner and advisor to Divisional/Category counterparts;





collaborates with Marketing leadership, across the Marketing organization, and with other key partners to drive standard processes, shared takeaways, and efficienciesInnovation: Drives groundbreaking, innovative marketing strategies across paid, earned and owned channels to ensure relevant and best-in-class campaignsFinancial Performance: Accountable for improving marketing value through the identification of savings and growth opportunities and ensuring the marketing budget is managed in accordance with standard processes, and demonstrating marketing's impact on brand health and commercial growthCreation of clearly positioned, cohesive consumer brand experiencesWhat You 'll Bring:

Brand strategy & positioningStrong knowledge of leading digital marketing practicesDeveloping marketing insights from data & analyticsPeople managementBudget management & financial planningKnowledge of a CPG environmentMarketing analytics & technology10-15 years of experience, with expertise in brand marketing5 or more years of experience leading a teamOur commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture.

We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada 's Top Employers, Canada's Best Diversity Employers, Canada 's Greenest Employers & Canada 's Top Employers for Young People.We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our c

📌 Sr. Director, Brand Marketing (Winnipeg)
🏢 Myview
📍 Winnipeg